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Tuesday, 14 June 2011

Purpose, Passion and Beliefs


We are artists and alchemists who believe that the most potent form of alchemy is the alchemy of your very own mind. Your thoughts and and beliefs hold incredible power. As the alchemists of medieval times were revered for their alleged abilities to turn base metals like lead into gold, each of us has within us the ability to transform the raw stuff of our lives into something precious and magical.

People have a handful of things they are curious about when they land in our spaces, so let us share a few things about ourselves to help you figure out exactly what we're up to.

•) Common Questions and Some Answers (•

  1. Is your business called Alchemy Immortalis, or is it called Dream Merchants?

    "Alchemy Immortalis" is the name of both our business and our main SIM.

    "Dream Merchants" is how we refer to ourselves. It explains our roles and the service we offer.
  2. Are you witches and warlocks?

    No.

  3. Are you Wiccan?

    Nope.

  4. Do you practice black magic?

    No, so sorry.

  5. Do you worship Satan?

    With our humble regrets to Satan worshipers, no.

  6. Are you hippies or new age gurus?

    No. Nay. Never

  7. Are you pushing a religion?

    No. We don't believe in pushing our own spiritual beliefs on anyone else. Over our lifetimes we each have moved through various states of spirituality. Roman Catholicism, Atheism, Agnosticism, Occultism. Age has mellowed us and opened our minds. What we have embraced is the knowledge that whatever bits of spiritualism we have picked up along the way are right for us. You could say our religion is stone soup. As spirituality is a personal journey, it is not for us to dictate.

  8. So what exactly are you, and what the heck do you do?

    We believe in magic. We believe in the power of the mind. We believe that magic should exist as part of one's daily lifestyle. Magic should be non-intimidating, attainable, seamlessly integrated into daily life, and accessible. We believe that magic works outside of systems of organised religion. Magic is a tool and through magic, we infuse everything we do with purpose and intention which transforms our lives from the mundane into the miraculous. Infusing your daily living with purpose sets things into motion. Good things come of it.

    •) We consciously defy labels and embrace people from many different backgrounds and beliefs (•

    This is a personal and ongoing journey for us, and creating with pixels is one of the ways we explore.

    At the most basic level, we create props that are meant to inspire the kind of thinking that liberates people and invites exploration and choices that lead to happier, healthier lives.

    We are not defined by a single label, a system of religion or practice, or belief. We are two artists on a journey to infuse our own lives with passion, purpose and personal magic.

    From our kitchens and our workspaces to our playgrounds and bedrooms, we choose to infuse everything with a sense of purpose and power.

    We love to educate and to share. We approach our lives and our work with mindfulness and joy.


•) We relish realism and attention to detail ... (•

We infuse our work with magical intentions using sigils, rituals, phases of the moon and planetary hours.

But if you're not into that ...

We make everything pretty.

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